Companies can be set to have a maximum size, either via the editor or via the office Size screen. If a company falls from Big size it will automatically enter a 'cooling down' period during this phase, which lasts six months, the company cannot rise back up to Big even if they achieve the necessary criteria. On the flip side, costs and worker demands will rise at the same time. The bigger a company gets the more advantages will open up to it, such as being able to hire better workers and offer more powerful contracts. In all cases size is increased by gaining popularity in more and more key regions, which is chiefly done through putting on good shows. (These are mostly comparable to the direct equivalent in previous games: so Medium equates to Cult, Big to National, etc.) The criteria to reach each size is unique to the company's home region and can be found by looking at the Size section of the office or a company's profile. Companies can be rated as one of seven sizes, which in ascending order are Insignificant, Tiny, Small, Medium, Big, Large, and Titanic.
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